Jewelry & Artisan Shopping Tour in Marrakech
Where do you find real Berber silver and handmade jewelry in Marrakech?
On our jewelry and artisan shopping tour, a local guide takes you to the jewelers' souk near the Mellah, where goldsmiths sell by the gram, and to the silver workshops and Berber jewelry shops of the Medina, where fibula brooches, Hand of Fatima pendants, amber necklaces and Tiznit enamel bracelets are made and sold. You watch silversmiths hammer, engrave and solder, learn to check the 925 hallmark and the clasp, and buy only what you love, at a fair price. Private tours from 900 MAD for 1 to 2 people, about 3 hours, pickup at your riad or hotel. Message Us On WhatsApp or use our Booking Form.
Every bazaar near Jemaa el-Fna has trays of "Berber silver" rings and cuffs at tempting prices. Some are real silver worked by hand, many are nickel or plated metal that turns your finger green. The pieces worth bringing home come from the small workshops of the silversmiths and the old jewelers of the Mellah, and the trick is knowing which is which before you pay.
Visit Marrakech Medina, The Best Shopping and Walking Tour Company in Marrakech, has taken travelers shopping in the souks since 2004. Our guiding is Recommended By Rick Steves, and our Medina walk was featured by Daniel Jacobs in The Rough Guide To Morocco. We know the silversmiths, goldsmiths and artisan families of the Medina, and which workshops make the best pieces.
Choose your tour
• Would You Rather Walk The Mellah Without Shopping? Our best Marrakesh walking tour, history, riads, fountains and hidden derbs.
• What Else Is Worth Buying Besides Jewelry? Our top rated Marrakech souks shopping tour, lanterns, babouches, leather and spices.
• Do Berber Rugs Use The Same Symbols As The Jewelry? Our best Marrakech carpets and rug shopping tour, with quality checks and shipping.
• Looking For Antique Silver And Designer Pieces? Our private luxury shopping tour, premium galleries, antiques and design studios.
• What Else Should You See In Marrakech? Majorelle Garden, Bahia Palace, hammams and rooftop cafés.
What happens on our best jewelry and artisan shopping tour?
1. Tell us what you're looking for on WhatsApp, a silver ring, a necklace, earrings, a gold bracelet or a gift, with your budget in dirhams.
2. Pickup at your riad or hotel in the Medina or Gueliz, or near Jemaa el-Fna for hotels far away.
3. The silver workshops, where silversmiths cut, hammer, engrave and solder rings, cuffs and pendants at small benches.
4. Berber jewelry shops, with old and new fibulas, khamsa pendants, amber and coral necklaces, and enamel pieces from Tiznit.
5. The jewelers' souk near the Mellah, the old Jewish quarter, where gold is weighed and sold by the gram.
6. Quality and price checks, then mint tea while you decide, with no pressure to buy.
Along the way you also pass the lantern makers of Souk Haddadine, the leatherworkers of Souk Cherratine and the dyers' souk, if you want to mix jewelry with other crafts.
What Moroccan jewelry can you buy in Marrakech?
• Berber silver rings and cuffs, engraved with geometric symbols, from simple bands to heavy tribal pieces
• Fibula brooches, tizerzai in Tamazight, the triangular pins that once held a Berber woman's dress
• Hand of Fatima pendants, the khamsa, a symbol of protection worn across Morocco
• Amber, coral and coin necklaces, the bold beads of Berber weddings from the Atlas and the south
• Enamel jewelry from Tiznit, silver with yellow, green and blue enamel, from the silver capital of Morocco
• Filigree earrings, fine silver threads twisted into lace-like patterns
• Gold jewelry, bracelets and chains sold by weight in the jewelers' souk, at the daily gold price plus the work
• Kohl pots and small silver boxes, easy gifts that fit in your pocket
The symbols on Berber silver, diamonds, triangles, the eye and the hand, are the same ones woven into Berber rugs. See What Do The Diamonds And Crosses On Berber Designs Mean?
How do you know if Moroccan silver is real?
• Look for the 925 hallmark stamped inside a ring or on the clasp. Old Berber pieces often have none, so ask your guide.
• Try a magnet. Silver isn't magnetic. If the magnet sticks, it's steel or nickel.
• Check the weight. Real silver feels heavier than plated metal of the same size.
• Look at the edges and inside. Plating wears off at the edges and shows a yellow or grey metal underneath.
• Ask about "Berber silver". Many traditional pieces are a mixed alloy with less silver. They're beautiful, but the price should match.
• For amber, real amber is light and warm to the touch. Plastic copies feel cold and heavy.
How do you bargain for jewelry without stress?
Bargaining for silver is normal in the souks, and it should stay friendly. Know your budget in dirhams, compare two workshops, and ask the price per piece, not per gram, for silver. Gold is different, it's sold by the gram at the day's price, so you only discuss the work. Buying two or three pieces in the same workshop often brings a better total. If it doesn't feel right, say "la, shukran" and move on. More tips in How Do You Bargain With A Smile In The Souks?
Our jewelry and artisan shopping tour prices
Private custom shopping tour, every day at 9 am or 2 pm, about 3 hours
• 1 to 2 people, 900 MAD
• 3 to 4 people, 1,200 MAD
• 5 to 6 people, 1,500 MAD
• 7 or more, on request
Group tour with shopping
• 250 MAD per person
• Tuesday, Thursday and Saturday at 10 am
• Up to 10 people, from the Café de France on Jemaa el-Fna
• Payment nothing in advance, you pay in dirhams at the end
• Cancellation free up to 24 hours before
• Languages English and French
Only a few days in town, or deciding at the last minute? See Can You Join A Souk Tour This Week?
What Happens On A Real Tour With Us?
Sophie, France
"We found them online while looking for someone to show us the jewellery souks and local artisans in Marrakech. We called from our hotel and arranged a visit. Really enjoyed the experience. Saw some beautiful silver pieces and handmade jewellery, and finally found a necklace I had been looking for. Very happy with our afternoon!"
What Do Our Guests Usually Ask On The Tour?
James, United Kingdom
"We were staying in Marrakech and checked online for a local shopping guide. Got in touch and everything was easy. We visited a few artisan workshops and looked at jewellery being made. It was interesting to see the work behind it, not just the shops. I bought a lovely ring. Good experience, no pressure to buy anything."
What Surprises Travelers Most On Our Walks?
Elena, Italy
"I wanted to find some special jewellery in Marrakech, something different from what we have at home. We contacted the team after finding them online from our hotel. They took us to some lovely artisans and helped us find exactly what we wanted. I enjoyed meeting the craftsmen and seeing their work. Would happily recommend!"
What do travelers ask about jewelry shopping in Marrakech?
Where is the jewelry souk in Marrakech?
The jewelers' souk is near the Mellah, the old Jewish quarter, close to Bahia Palace. Silver workshops and Berber jewelry shops are also spread through the souks north of Jemaa el-Fna.
Is Moroccan silver good quality?
The best is excellent, hand-hammered 925 silver. Quality varies a lot from shop to shop, so check the hallmark, the weight and the magnet test before you buy.
Can I have a piece made to order?
Yes. Many silversmiths make rings and pendants to your size or design in a few days. Ask us on WhatsApp before your trip.
Do I have to buy something?
No. You watch the silversmiths, compare and buy only if you love a piece.
Can you help with gifts on a budget?
Yes. Small silver earrings, khamsa pendants and kohl pots make lovely gifts, and your guide shows you where to find them at fair prices.
Ready for the best jewelry and artisan shopping tour in Marrakech? Book On WhatsApp for a fast reply, or use our Booking Form.
Want to meet more of the Medina's makers? Read Which Silversmiths And Coppersmiths Still Work By Hand?
Who Wrote This Guide?
This guide was written by the Local Team of Visit Marrakech Medina, Marrakchis who were born and raised in the city and have guided travelers through the Medina since 2004. Our Medina walk is featured in The Rough Guide to Morocco, and our guiding is recommended by Rick Steves. Everything here comes from what we see and hear on our shopping tours every day.
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